Ethical consumerism - Laura Hughes

Ethical consumerism is nothing new. Back in the early 19th century, there was a vehement consumer boycott on sugar because of the industry’s heavy involvement in the slave trade. Supporters of the movement included the royal family and a writer of the day, reflected the opinion that “sugar is…morally atrocious, and politically abominable”.

The options

The fairtrade logo is attracting an ever increasing sector of the market

We’re spoiled rotten with ethical consumer options. Every major supermarket stocks fair-trade and organic goods in growing numbers. This rising trend is fuelled in the UK by the success of fast-growing niche stores, products and websites that make it easy for anyone to find what they’re looking for, from fair-trade chocolate to ‘goats for peace’ gifts.

Buying in

The soil association promotes environmentally sustainable farming

You can, in theory, use your purchasing power to support things you care about, such as social equality and environmentally sustainable practices.

By doing this you give a clear message to decision-makers in business and the government, that these issues are important.

Selling out

When you look under the surface of why people buy ethically, it is sometimes easy to be cynical, particularly if the consumers happen to be big businesses. Many criticise the ‘greenwash’ that comes from corporate organisations who promote their environmental policies with one hand while continuing to contribute to global problems with the other. Is buying ethical really just a way of easing our consciences when we should be doing more?

Personally, I’m of the opinion that every little helps, but that being an ethical consumer is just the tip of the iceberg.